If you are a blogger who has decided that you want to start reviewing products on your blog, you are probably wondering how to reach out to companies so you can review products that you are actually interested in. As many of you know, I review a decent amount of products here on my blog. Therefore, today I will be discussing how to pitch brands to review their products.
Step 1 – Create a Media Kit
Before you even think about reaching out to brands, it is
important that you have a media kit available.
Your media kit should include the following:
- A photo of you
- A brief description of your website
- The types of opportunities you have available for brands
- Your websites stats
- Your social media profiles/stats
- Your accomplishments/brands you have worked with
There are other things that could be included, such as rates and your review policy, yet the above are the main things that brands are going to want to know.
Step 2 – Create a Pitch Letter
The next step is to create a pitch letter. This letter
should be a template that can easily be customized to target each particular
brand. You should begin the letter by addressing the PR rep by their name and
continue to tell them a little bit about your blog. Include why you think they
would be a great fit for your readers, tell them a little bit about your
readership base and include a link to your media kit. It is suggested that your
pitch letter is short and to the point as PR reps have many messages that they
have to read each day.
Step 3 – Make a List of Prospects
Make a reasonable list of prospects that you want to reach
out to about advertising on your blog. When making your list keep in mind that
you want to reach out to brands that have worked with bloggers in the past or
are ideal for your readership range. If you are a new blogger and do not
receive a lot of traffic or have many social media followers, it is ideal to go
for brands who other bloggers have worked with in the past. A large brand is
not going to want to do business with you because your audience is just not
large enough to be able to provide the results they desire. As your blog grows,
update your list of prospects appropriately.
Step 4 – Send out the Letters
When you made the list of prospects, you should have already
seen how to contact the companies. Now, it is time to customize your pitch
letter template and send out your letters to the desired companies. Keep in
mind some companies will say yes, others will say no, and some will not respond
back at all. Regardless of the response, keep a spreadsheet of the letter sent,
the date sent, and the response so you can monitor which companies you have
contacted and which ones you will need to contact in the future.
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