Gaylord Palms Resort Unveils New Signature Immersive Pop-Up Christmas Experience

Gaylord Palms Resort Unveils New Signature Immersive Pop-Up Christmas Experience

As the holiday season approaches, Gaylord Palms is excited to announce a new one-of-a-kind marquee Christmas pop-up experience that will debut November 13, 2020 and run through January 3, 2021. Called “I Love Christmas Movies,” the new experience presents a multi-sensory exhibition in collaboration with Warner Bros. Consumer Products allowing guests to experience beloved holiday movies in a completely new way. The new pop-up experience anchors Gaylord Palms’ lineup of renowned annual Christmas programming, promising an enchanting holiday celebration this year.

Related: Check out our experience at Gaylord Opryland in Nashville, TN.

Gaylord Palms Resort Unveils New Signature Immersive Pop-Up Christmas Experience

With the unveiling of the new I Love Christmas Movies immersive pop-up experience, visitors will enjoy enhanced holiday fun and delights as they discover this exclusive activity offered only at Gaylord Hotels for a limited time.

I Love Christmas Movies presents a fully immersive exhibit featuring key moments from some of the most iconic Warner Bros. Pictures Christmas movies including THE POLAR EXPRESS™, A CHRISTMAS STORY™, ELF™, NATIONAL LAMPOON’S CHRISTMAS VACATION™, and THE YEAR WITHOUT A SANTA CLAUS™. As guests young and young at heart navigate the multi-sensory exhibits, they will enjoy over 13 fully immersive scenes complete with replicas of film props, audio clips and more, making participants feel as if they have stepped into part of the actual story. Guests will travel with Buddy the Elf from Santa’s North Pole workshop to New York City; take photos in front of the Griswold’s house adorned with thousands of Christmas lights; and more.

For almost two decades, Gaylord Palms has become legendary for providing magical holiday events and activities for winter visitors to experience, and this year will be no different. A lineup of additional signature activities and experiences visitors have come to know and love over the years is being developed and will be featured alongside the new I Love Christmas Movies experience.

Gaylord Palms Resort Unveils New Signature Immersive Pop-Up Christmas Experience

With a full lineup to be announced soon, visitors can look forward to experiences such as ice tubing, scavenger hunts, gingerbread decorating, elf training academy, holiday stage shows and much more, all to be enjoyed within acres of airy indoor atriums decorated with millions of twinkling holiday lights, towering Christmas trees and thousands of shimmering ornaments.

Gaylord Palms Resort Unveils New Signature Immersive Pop-Up Christmas Experience

“The holidays are the perfect time of year to make memories with friends and family, and we know that this year more than ever, guests will be looking for places where they can celebrate the magic of the season in a safe environment,” said General Manager Johann Krieger. “This year we are excited to present the new I Love Christmas Movies experience, along with our other amazing events and activities our guests have come to know and love.”

As the safety of guests and STARS (employees) is of paramount importance, the Christmas at Gaylord Palms program is being developed in accordance with Marriott’s “Commitment to Clean” program and with enhanced protocols and social-distancing measures. Programming will also operate in consideration with the latest local, state and federal legislation.

Overnight Christmas packages including admission into the I Love Christmas Movies immersive pop-up experience are available to book now. Tickets for all the events and activities for Christmas at Gaylord Palms will go on sale in early October.

For more information about the I Love Christmas Movies pop-up and Christmas programming, visit, which will be updated with this year’s lineup soon.


Gaylord Palms Resort & Convention Center offers a mix of entertainment both inside and out, creating a superior guest experience in one of the world’s most popular tourist destinations. Guests are welcomed into the resort’s 4.5-acre soaring glass atrium featuring winding waterways, lush gardens and animal habitats. Our extraordinary amenities include family-friendly dining and shopping - all conveniently located within minutes of the area’s theme parks.


Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

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  1. We went to I Love Christmas Movies, and were extremely disappointed. I expected a lot more. The very first scene just looked like a lot of decorations that I have seen at my local Hobby Lobby, and just thrown together. From the advertisement, I expected to see an exact replica of the Polar Express, but it was just a pitiful attempt to mimic the front of a train with a light in it. The picture of the Griswold house in the ad, made me think I would be seeing exactly what they showed. Again, it was nothing at all like the ad represented. Thousands of lights?? I don’t think so. Maybe 500 C9 bulbs. It advertises to be “immersive”. The only thing we did was at the end of each “movie” we were asked to yell “It’s a wrap” and at the end, one of us were asked to plug up the Griswold house. All you do is walk through the exhibit with a tour guide who pushes a button to hear a recorded message from the movie. I had really hyped this attraction up to my family basing it on the advertising pictures. I think it was totally misrepresented an3d I was very embarrassed and angry at such a waste of money. I paid for 13 tickets and wanted to get my money back. This attraction was not worth it!

    1. Wow, sorry to hear this! I hope Gaylord Palms reads your review and make changes.

  2. I expected more from the "I love Christimas movies too. Character props to take pictures with and more realistic props. I felt we were rushed through each scene. Be able to sit on props or have interactive props would of been nice. Then again cut the price in half at 15/adult and 10 for a child. Parking alone was 27 dollars. It took us 75 minutes to go through the attraction.

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