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August 27, 2014

How to Pitch Brands to Review Their Products

How to Pitch Brands to Review Their Products #BloggingTips via www.Productreviewmom.com


If you are a blogger who has decided that you want to start reviewing products on your blog, you are probably wondering how to reach out to companies so you can review products that you are actually interested in. As many of you know, I review a decent amount of products here on my blog. Therefore, today I will be discussing how to pitch brands to review their products.




Step 1 – Create a Media Kit
Before you even think about reaching out to brands, it is important that you have a media kit available. Your media kit should include the following:       

  • A photo of you
  •          A brief description of your website
  •          The types of opportunities you have available for brands
  •          Your websites stats
  •          Your social media profiles/stats
  •          Your accomplishments/brands you have worked with

There are other things that could be included, such as rates and your review policy, yet the above are the main things that brands are going to want to know.


Step 2 – Create a Pitch Letter
The next step is to create a pitch letter. This letter should be a template that can easily be customized to target each particular brand. You should begin the letter by addressing the PR rep by their name and continue to tell them a little bit about your blog. Include why you think they would be a great fit for your readers, tell them a little bit about your readership base and include a link to your media kit. It is suggested that your pitch letter is short and to the point as PR reps have many messages that they have to read each day.


Step 3 – Make a List of Prospects
Make a reasonable list of prospects that you want to reach out to about advertising on your blog. When making your list keep in mind that you want to reach out to brands that have worked with bloggers in the past or are ideal for your readership range. If you are a new blogger and do not receive a lot of traffic or have many social media followers, it is ideal to go for brands who other bloggers have worked with in the past. A large brand is not going to want to do business with you because your audience is just not large enough to be able to provide the results they desire. As your blog grows, update your list of prospects appropriately.


Step 4 – Send out the Letters
When you made the list of prospects, you should have already seen how to contact the companies. Now, it is time to customize your pitch letter template and send out your letters to the desired companies. Keep in mind some companies will say yes, others will say no, and some will not respond back at all. Regardless of the response, keep a spreadsheet of the letter sent, the date sent, and the response so you can monitor which companies you have contacted and which ones you will need to contact in the future.


Are you a blogger?  How do you pitch to brands?

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38 comments

  1. Thanks for this Louida! Fantastic advice :)

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  2. These are great tips! Pitching brands has been in the back of my mind, but I just realized from this post I should make a media kit before I do anything! Thanks for the advice!

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    1. Thanks Gina! I use to pitch without one and I didn't get as many reply backs as I would liked. Once I have created my media kit I noticed a lot of brands taking me seriously and wanting to work with me.

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  3. Great advice Louida! BTW...Your media kit is fabulous!

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    1. Thanks so much Ashley. The one on my blog is a bit different than the one I send out. The one I send out to brands has more information on it.

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  4. Thank you so much for the advice. This is something I need to work on!

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    1. You're welcome Paris! Yes, work on a media kit and you'll see a difference with your blog and start getting into more campaigns with brands.

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  5. Excellent advice as usual!

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  6. Thanks for these good tips. Pinning to my Blogging Board. I need to act on some of these.

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  7. This is next on my list of To-Dos to grow my blog. I'm pinning this to remember. Great tips!

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    1. Thank you Rebecca for pinning. If you have questions just let me know.

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  8. These are very informative tips! As a blogger who is working to increase my traffic, the tip about making a list of prospects that other bloggers have used is helpful! Thanks for sharing!

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    1. Making a list of prospects really does help. I check out who sponsors conferences, meet ups, blogs, etc, and contact the ones I would like to make a connection with.

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  9. Creating a Pitch Letter was the best thing I did! I have received more review oportunities through that than I can count. Great post and great tips!

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    1. Now that is really awesome MrsTee!

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  10. Thanks so much for this article-- I've done a couple of sponsored posts, but I really want to pitch those products I love that I know my readers will love too-- I've looked all over for help/tips and couldn't find it, so THANK YOU!!

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    1. You're welcome Mitzi! Doing product reviews with products that you know you'll love and your readers would love really helps writing up a product review. I only do product reviews that fits my lifestyle, it makes it easier for me to write about it.

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  11. This was so helpful! I needed this ! Thanks for the inspiration !

    www.theprettybrownbride.com

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  12. Great tips!!! I have to pin this. I have never tried to pitch a company, but I will use these tips when I do.

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    1. Start pitching companies Sonya, especially since you talk about different brands on your blog anyway. You'll be amaze how your blog will start growing.

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  13. Hi dear...i'm julia from Malaysia, really glad to read all about your tips, thanks god!...follow u dear...hope we can keep in touch always. See ya!

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    1. Thanks Julia and thanks for following me!

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  14. Truly fabulous, & helpful tips!

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  15. Anonymous12:43 PM

    I'm new to blogging, so I greatly appreciate this. I'm saving for reference once my blog is ready for this stage :). Thank you!

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  16. Thank you for this wonderful advice/ tutorial. I have pitched very few brands and have just been "winging it" since my blog is not a review site. I'm pinning this to refer back to and I'm going to get started on making my list of potential brands to work with!

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    1. These tips Jen can be used for more than just trying to get products to review. Thanks for pinning my post and letting me know it was useful for you!

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  17. Thank you so much for sharing this. I've been looking for tips like this.

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  18. Thanks for the tips! I've recently started my own review blog and this is very helpful!

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  19. I have dibbled and dabbled in Product Reviews and most have been products that I had around the house or purchased myself. In 2018, I plan to go full on with my product reviews. Thanks for the info. I'll let you know how it turns out.

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