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Why Bounce Rate with Your Blog Matters

Why Bounce Rate with Your Blog Matters  via www.productreviewmom.com

If you have been blogging for a while, you are well aware of Google Analytics and that it is something that you should monitor frequently. Google Analytics allows you to know which areas of your blog need to be improved. One section is bounce rate and today I am discussing why your bounce rate matters for your blog.

Bounce Rate Explained

Bounce rate shows a percentage of the visitors that visit one page and then leave your website. The lower the number is the longer visitors are staying on your site visiting multiple pages. 

Is Bounce Rate Important

The main thing that the bounce rate shows is how engaging your blog is. Some will say that it shows how easily readers are able to find what they are looking for. For example, let’s say that you rank on the first page of Google for a specific keyword. However, despite the fact that you are getting a lot of traffic, majority of the users leave your site in less than ten seconds. Google is going to lower your ranking because there is no way possible that they were able to get the information that they were searching for in that short amount of time. 

Overall, if you want to rank higher in the search engine your bounce rate is definitely important.

The Ideal Bounce Rate

There is really no “ideal” bounce rate since bounce rates are going to vary based on the blog, the niche, and the audience. For example, if you have, many affiliate links; users may find what they need quickly and then go directly to the site to make a purchase. This is good for you as you are bringing in income. Your bounce rate would be high but your site is still successful. Therefore, this example is exactly why an “ideal” bounce rate cannot be determined. 

Keep in mind the average blog has a bounce rate between 70-98%. However, less than 40% is considered an excellent bounce rate. 

If you are a blogger that is all about providing high quality content to your readers, you should have an excellent bounce rate. It shows that your readers find your information valuable. Additionally, some brands will ask to see your bounce rate and they want it to be low. There are things that you can do to lower your bounce rate, however, if you are in a specific niche where it is normal for visitors to leave your site quickly there is not much that you can do. 

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What are your thoughts on your bounce rate?


  1. Hi Louida, Thanks for a clear explanation of bounce rate! I'll start paying more attention to it now that i understand what it is.

  2. I find a lot of people that come from pinterest tend to be a higher bounce rate

    1. Pinterest bounce rate hasn't been that bad for me, now when it comes to Stumbleupon it'll make my bounce rate really high.

  3. Great explanation of what bounce rates are - and I agree! StumbleUpon bounce rates are terrible, that's why I don't even share my blog there anymore.

    One of the problems with blogs is that people generally come directly from search, email, or social media directly to the post they want to read - they read it, then they leave. So even though they got the exact info they were looking for - maybe even spent 15 or 20 minutes reading - to Google, it looks like a bounce.

    I'm not sure if you can do it with Blogger, but on WordPress there's a code you can add to your theme that sends a ping to Google every 10 seconds to let them know that person is still there and didn't bounce. The code is actually from Google, so it's not "cheating" the search engine in anyway - Google actually wants to know if people are sticking around your blog, because that helps them give better search results. Since I've installed that code, my bounce rates have dropped from the 70s down to the 20s!! It's pretty amazing.

    1. You're right about how people are coming directly from search, email, or social media for a particular post which can create the bounce out rate to be high. What Google also looks for is how does your readers use the information you shared. Do they reshare it which creates a natural backlink and that is what Google loves.

      I wish Blogger had that code, that is very impressive that you gotten your bounce rate to drop to the 20s!